A partir do livro:
Chief Culture Officer: How to Create a Living, Breathing Corporation por Grant McCracken
Palestra de Grant McCracken @MIT

Welcome to the blog of darwin ecosystem (www.darwin-ecosystem.com). Here we are «darwing», we mean, helping organizations to find the best ways to evolve their digital business foundations. To find their criativity, their potencial. To follow their organizational natural drift. We believe that societies are evolving to operate in a more digital way. We call this process the «digitization of society process». This blog is about this process. Is a bilingual blog: PT and UK.